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ICE Barcelona 2026 was more than an event. It was validation. Across three days, one message came through loud and clear: fraud teams want to scale efficiently without compromising the player experience. From the first conversations at our booth, it was clear the market has shifted, and attendees came ready to talk about specific challenges with SEON in mind. Our demo-first approach sparked the strongest conversations. Live workflows, customizable rules and AI-powered decisions helped teams quickly see how to protect margins while reducing friction. Key takeaways that stood out: • Vendor consolidation is top of mind with operators looking for a single fraud, AML and IDV partner to protect margins and simplify their stack • Bonus abuse and multi-accounting remain the most persistent operational threats • Anonymity-first crypto sweepstakes and predictive experiences are on the rise, increasing exposure where operators get less data but still need strong protection For us, ICE Barcelona was not just about our big reveal (IDV Solution). It also confirmed SEON’s strategic direction: simpler stacks, smarter intelligence and a Command Center that supports the full player journey. The need for a unified platform has never been more urgent. Thank you to everyone who stopped by, shared insights and engaged in productive conversations. We’re excited to turn these exchanges into action. 🚀 -- #ICEBarcelona #iGaming #IDV #IdentityVerification #FraudPrevention