CRM Manager
The CRM Manager will be responsible for managing the company's customer relationship management system, ensuring effective communication and engagement with customers.
iwinBACK is a technology company that provides an execution-first layer for iGaming operators to streamline their marketing automation and customer engagement.
- Competitive salary
- Health insurance
- Retirement plans
- Paid time off
Benefits estimated based on industry standards
Why are your customers receiving "Dummy Test Messages" at 3 AM? Last week, millions of Xbox users woke up to a notification storm. Not a sale, not a new game—just "Dummy" test messages and internal labels like "sent via Braze" (as reported by Bitdefender and ALL OVER Reddit, Inc. in a dozen languages). It’s every CRM Manager’s worst nightmare. But it’s not just a "mistake", it’s a structural symptom (and kind of a big f... up). At iwinBACK we looked at this and thought, "it can happen to anyone BUT, it shouldn't if you have your system configured to defend against such erroneous failures. This wasn't a few hundred messages...it was millions. The Problem: When you operate heavy enterprise suites, the line between "Testing" and "Production" is often a tangled mess of engineering dependencies. To launch a simple journey, a marketer has to navigate a labyrinth of technical gates. In this particular case one small slip in a QA environment, or a developer pushing code to a shared SDK and *POOF* your brand reputation is "Dummy" labeled in front of your entire user base. The Reality Check: Enterprise tools are built with "Big Dev" energy. They assume you have a 20-person team to manage the sandbox. But in the real world: * You need to move fast. * You need to iterate without a 2-week sprint cycle. * You need a tool that doesn't require an engineering degree to keep "Test" and "Live" separate. The iwinBACK Fix: We built iwinBACK to be an execution-first layer. We stripped away the complexity that leads to "Notification Storms." No heavy SDK bloat (see BetterBugs to understand exactly what this means) so the likelihood of these types of errors is dramatically diminished. Direct, simple segmentation that doesn't bleed-out across environments. Built for the marketer who needs to execute now, without waiting for a developer, an engineer or in some cases a DUMMY to clear the tracks. ;) If your "Enterprise" stack is making you look like an amateur, it's time to stop fighting the tool and start focusing on the journey. #CRMOperations #MarketingAutomation #iGaming #Xbox #Braze #iwinBACK #MarTech
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