Affiliate Manager, Head of Product

ReferOn Launches Evolution Cohort to Transform Affiliate Data Analysis ReferOn has announced the launch of Evolution Cohort, a sophisticated new analysis framework designed to give operators and affiliate teams a clear, time-based view of player value, retention, and monetization. Available within the platform's Dynamic Reports module, the new feature shifts affiliate data consumption from static snapshots to living performance curves. Users can track cohort performance by registration or FTD date, analyzing value progression across configurable time buckets through a seamless switch between heatmap and chart-based views. The tool supports a comprehensive range of metrics, including deposits, total reward, and active customers, all bolstered by advanced filtering logic. This release marks the first of two planned cohort analysis modes within the ReferOn ecosystem, laying the foundation for deeper behavioral and performance-based intelligence in the future. Vlad Bondarenko, Head of Product at ReferOn, commented on the launch: “The era of ‘detective work’ in affiliate marketing is over. Most platforms just dump data on you and leave you to figure it out in a chaotic and messy spreadsheet. Evolution Cohort changes the game because it actually interprets the momentum of your business. The ReferOn team didn’t build this to help you report on the past — it’s so we can help you own the future. Affiliate managers who aren’t seeing how value is evolving in real-time are just guessing. And guessing can be costly.” Read more about how Evolution Cohort is eliminating the noise of traditional reporting here: https://lnkd.in/ds3-kfAv