Investment Associate
The Investment Associate will be part of the Spring Marketing Capital team, working on investment decisions and portfolio management for the firm's consumer brand investments.
Spring Marketing Capital is a venture capital firm that invests in India's most promising consumer brands, providing not just capital but also marketing expertise to help these brands grow.
- Competitive salary
- Performance-based bonuses
- Health insurance
- Retirement contributions
- Professional development opportunities
Benefits estimated based on industry standards
Spring Marketing Capital operates two funds deploying ₹5-15 crore checks across India's most promising consumer brands - but what makes them different is they're not just investors, they're your extended marketing team. Founded in 2019 by three marketing legends - Raja Ganapathy (ex-CMO Sequoia Capital India, 10 years), Arun Iyer (ex-Chairman & CCO Lowe Lintas, 15+ years in advertising), and Vineet Gupta (founder 22feet Tribal Worldwide, ex-Group CEO DDB Mudra Group) - Spring represents an entirely new model: capital infused with skin-in-the-game brand-building expertise. The thesis is straightforward: India's consumer story is unfolding through a growing middle class, premiumization trends, aspirational youth, and robust digital infrastructure. The next generation of category-defining brands will be born in India, and Spring backs founders who challenge the status quo by unlocking their brand's potential through the power of capital combined with marketing expertise. Two Funds, Two Stages: Spring Fund (₹145 crore corpus): Growth-stage companies with product-market fit where 'brand' will be the key lever. Deploys ₹7-15 crore per company, providing capital plus the Spring marketing team as an extended partner. Portfolio includes Purplle.com (exited 2024), Mosaic Wellness, Niyo Solutions Inc. Global, Jar, Leverage Edu, GIVA, and Agilitas Sports. Early Spring Fund (₹300 crore corpus, launched 2023): Early-stage companies seeking capital and mentorship. Deploys ₹5-10 crore with follow-on provisions, providing access to an advisory platform of marketeers, founders, execution partners, and functional experts. Portfolio includes Cava Athleisure, HyugaLife, Cookd, Floryo, hoop, and Troovy. Strategic partners include Verlinvest SA (anchor for Spring Fund) and Godrej Consumer Products Limited (anchor for Early Spring Fund). The team includes Sanjeev Vaidyanathan (Investment Partner), Kaushik Dasgupta (Head-Investments), Rohan Talati (Portfolio Partner), Antara Raychaudhury (Associate VP-Investments), Natasha Dhinda (Associate VP-Risk & Compliance), and Vatsal Khullar (Investment Associate). Raja Ganapathy emphasizes their approach: "We value authenticity and admire the tenacity it takes to turn an idea into an enduring brand-led business. During the investment period, our marketing team works as an extended partner, defining, developing, and deploying brand narratives that drive business growth." With India's consumer sector expanding and digital-first brands capturing market share, Spring's unique capital-plus-marketing model positions them to back the next generation of category-defining consumer brands. Congratulations to Raja Ganapathy, Arun Iyer, Vineet Gupta, and the entire Spring Marketing Capital team for pioneering this model in India's consumer ecosystem. The VC Fellowship teaches you unique fund models, portfolio construction, and how strategic investors add value beyond capital. Apply Now:- https://lnkd.in/gsNZQFvH #thesis #venture
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