Content Manager

Content Manager Create Engaging Content for Apollo Gaming! We are looking for a Content Manager to develop, oversee, and optimize content across our gaming and sportsbook platforms. Key Responsibilities: Content Analysis & Optimization • Conduct deep-dive analysis into game features – including minimum and maximum bet sizes, maximum exposure, volatility, and player engagement metrics. • Understand each game from every angle (a full 360-degree view) and make educated decisions about where and how to feature them. • Ensure that any changes to game positioning or prioritization are based on well-thought-out reasoning, after thorough data review – no random swaps or personal preferences. • Evaluate our product lineup to ensure we’re always offering the strongest, most competitive content to players. Competitor Benchmarking & Gap Analysis • Conduct comprehensive benchmarking against competitor offerings, seeing exactly where we’re ahead and where we’re behind. • Spot gaps in our own product range and work directly with 3rd-party providers to fix these gaps thoughtfully and strategically. • Provide clear, actionable insights on how to close gaps and capitalize on strengths; always with a focus on data and outcomes. Retail Mindset & Customer-Centric Thinking • Apply a retail mindset to our content; just as in an online store where there might be 100 different bread brands and variations, you’ll ensure we only feature the 5 that drive 80% of sales. • Understand the why behind each product’s performance and ensure our featured games lineup reflects what resonates most with players. • Curate content in a way that puts players first and drives performance. Ownership & Independent Execution • Take full ownership of our game positioning and product content; you’ll be the go-to person for everything related to in-game and platform content. • Work independently, setting priorities and executing based on clear data-driven analysis. • Collaborate with the wider team (product, marketing, and 3rd-party partners) to bring your strategies to life but you’ll be the one steering the content ship. Ideal Candidate: Proven experience in content management, preferably in iGaming Strong writing, editing, and communication skills Ability to analyze content performance metrics Creative, organized, and results-driven Interested candidates can send their CV + cover letter to careers@apollogaming.co.za